In interiors, ultra violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, ultra violet calls attention to a tufted couch, piece of art, or accent wall. As a color that can take you in so many directions, ultra violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like ultra violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.